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Since 1979, Toscana Corporation has served as a cornerstone of Nantucket’s infrastructure. As their long-term integrated brand partner, Nantucket Studio was commissioned to lead the visual strategy and packaging design for the launch of the Nantucket Soil Collection—a line of organic products manufactured and nurtured right here on-island.
Our objective was to bridge the gap between Toscana’s rugged industrial legacy and the premium, organic nature of the new soil line. By leveraging our deep understanding of the local retail landscape, we engineered a packaging suite that feels inherently "Nantucket" yet commands attention on crowded shelves. This wasn't just a design project; it was an exercise in local supply chain coordination, ensuring the final product reflected the quality of the earth it contains.
Unlike off-island agencies working from stock templates and remote calls, Nantucket Studio’s proximity allowed for real-time color matching and tactile material testing against the unique light and environment of the island. Our Integrated Ecosystem ensured that the brand transition from the digital space to physical shelves was seamless and high-performance.
To maintain the peak performance and visual integrity seen in the Toscana Collection, we offer our specialized agency services exclusively to our hosting partners. By integrating your digital foundation with our creative studio, you gain a dedicated on-island team ready to deploy—from high-end packaging design to our Mobile Marketing Unit for on-site content capture.
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